VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Video is very important for Cond Nast and we leverage it to engage our premium audiences, meeting them where they are. Its about time.

Education 59

Education Cookies Ad Tech Media 59

Single Grain

AUGUST 3, 2023

This ad appears while users scroll through their suggested feed, so you can reach YouTube users without uploading video ads. That said, display video advertising is still a massive trend, as we will discuss next. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. Sky Zero aims for net zero carbon by 2030 and to inspire other companies along the way.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric. .”

Media 52

Media Ad Tech Agency Non-Profit 52