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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. Your ROAS or CPA is within goal. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. A low CTR means your creative or targeting still needs work. Your landing page converts.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. trillion by 2030. when your CPC falls below a specified amount). The market size of process automation will increase from 71.5% Trend #2: Artificial Intelligence.