Martech

FEBRUARY 21, 2025

Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).

Conversion 90

Conversion Retargeting Audience Click Through Rate 90

Single Grain

DECEMBER 23, 2019

Enhance CPC by looking for ad auctions that are more likely to generate conversions. trillion by 2030. when your CPC falls below a specified amount). The market size of process automation will increase from 71.5% Set bids to get as many conversions as possible at a set target CPA. Identify performance issues within an account.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. CPC (cost per click) is a metric specifying the amount of money advertisers pay when someone clicks their ads. Do these statistical facts mean that native ads are less effective than the display ones?

ROI 64

ROI Native Advertising Ad Exchange Banner 64