Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets.

Demand Side Platform 66

Demand Side Platform Media Advertising Marketing 66

Basis

APRIL 24, 2023

billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Globally, DOOH ad spend is forecast to grow 13.2% YoY in the US.

Advertising 65

Advertising Demand Side Platform Pop-Up Audience 65

Basis

APRIL 24, 2023

billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Globally, DOOH ad spend is forecast to grow 13.2% YoY in the US.

Advertising 53

Advertising Demand Side Platform Pop-Up Audience 53

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

JUNE 23, 2023

The Week in TV RTL Partners with The Trade Desk to Enable Programmatic TV Buying Broadcasting group RTL and demand-side platform (DSP) The Trade Desk announced a partnership at Cannes, enabling programmatic buying on connected and linear TV. Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5

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GDPR Cookies Ad Tech Agency 52