What Is Digital Out-of-Home Advertising?
Basis
APRIL 24, 2023
billion , making up approximately one-third of total OOH ad spend. billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).
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