This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Ad Industry To Create New Streaming Viewability and Connected TV Standards – WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement. In-Game Advertising Could Generate $17.5 WE’LL KEEP YOU UP-TO-DATE.
The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Twitter and Shopify Announce Ecommerce Partnership. Discovery the first to participate. The Week For Agencies.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
97 
Let's personalize your content