Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% On Average When Measured and Optimized for Attention Time
Martech Series
MARCH 2, 2023
The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 seconds, the study showed total emissions fell on average by 63%, while the average Attention Time per impression grew by nearly 40%. tons of carbon into the atmosphere, 35% more than what the average person emits in a year.
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