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Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% On Average When Measured and Optimized for Attention Time

Martech Series

The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 seconds, the study showed total emissions fell on average by 63%, while the average Attention Time per impression grew by nearly 40%. tons of carbon into the atmosphere, 35% more than what the average person emits in a year.

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Zoovu Appoints James Novak as CEO

Martech Series

James has extensive SaaS and AI experience with an impressive track record of building global businesses at scale. Zoovu boasts 250 enterprise customers globally and has a rapidly expanding set of customers, including leading brands such as 3M, Columbia, Microsoft and Whirlpool.

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What’s Old is New Again in Digital Advertising

Basis

Contextual advertising spend is expected to double from 2023 to 2030, and as of late 2023, almost 94% of marketers were either already using the tactic or had plans to begin using it within the next 12 months. The issue with brand studies is you must have strict control and exposed groups, typically running lots of impressions,” says Moore.

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WEKA Raises $135M to Fuel Hypergrowth and Global Expansion

Martech Series

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands. 250 percent attainment against its Q3 financial plan. 635 percent total contract value (TCV) growth.

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Torq Poaches Splunk’s Josh Morris as New SVP of Worldwide Sales and Taps Chief Marketing Officer Don Jeter From Pax8

Martech Series

in 2030, registering a CAGR of 16.52%.” I’m thrilled to build on those impressive achievements to create an even more powerful sales trajectory for Torq.” In addition, Emergen Research forecasts in its December 2022 Security Orchestration Market report that the global security orchestration market “is expected to reach $9.6b

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IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

Martech Series

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.

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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. AI can also help marketing teams build the right messages for the right audiences at the right time, delivering new levels of personalization which is critical to developing long-term customer relationships and impressing prospects.

Marketing 102