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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. And 68% believe they’ll be able to include “AI characters based on their friends.”

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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Authenticx’s autoscoring tool uses machine learning (ML) to help organizations efficiently analyze vast amounts of data to provide more insight and context for strategic decision-making.

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What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do.

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WEKA Raises $135M to Fuel Hypergrowth and Global Expansion

Martech Series

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry. That’s 29 times the global revenue for alternative data today.

Cookies 120
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What marketing can teach the enterprise about AI

Martech

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet.

Marketing 122
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Marketing 124