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Freely Announces Q2 Launch and Major Smart TV Integration

VideoWeek

The app includes a ‘MiniGuide’, a pop-up interface that appears each time the user switches channels, also offering related live or on-demand content. Partnering up The organisation also announced a major expansion to the TVs that will have Freely installed. .

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Why Facebook, Instagram and TikTok have stepped back from social commerce

Digiday

While not totally pulling the ripcord on social commerce, the short-form video app has announced its plan to streamline its commerce solution by creating three new advertising formats, with the aim of simplifying the process for marketers leading up to the busy Q4 holiday period of 2022. between 2022 and 2030. billion). “I

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What Is Digital Out-of-Home Advertising?

Basis

billion , making up approximately one-third of total OOH ad spend. billion by 2030. Though it makes up only a small portion of total out-of-home ad spend (5.2% With digital screens popping up virtually everywhere, there’s a wide variety of places to connect meaningfully with audiences. YoY in the US.

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What Is Digital Out-of-Home Advertising?

Basis

billion , making up approximately one-third of total OOH ad spend. billion by 2030. Though it makes up only a small portion of total out-of-home ad spend (5.2% With digital screens popping up virtually everywhere, there’s a wide variety of places to connect meaningfully with audiences. YoY in the US.

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Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

Digiday

For example, while GroupM is aiming for 2030, IPG believes 2040 is more realistic. The best way to explain it is to think of a bathtub filling up with water (water being carbon emissions). ” Coghlan brought up the question of governance — what industry body is going to have final word on good or bad behavior?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. Elon Musk (@elonmusk) November 4, 2022.

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