Digiday

SEPTEMBER 16, 2022

The platforms haven’t made it easy for a manufacturing brand or retailer to do things so they don’t end up doing it because the juice is not worth the squeeze.”. between 2022 and 2030. The process of selecting the product and building your basket isn’t seamless,” he continued.

Pop-Up 90

Pop-Up Manufacturing Affiliates Retail 90

Basis

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to.

Agency 52

Agency Retail Media Advertising 52

Basis

APRIL 24, 2023

billion by 2030. In other words, the gap between the two is closing—and it’s closing quickly. Globally, DOOH ad spend is forecast to grow 13.2% YoY in 2023, faster than any other channel. The global DOOH market is forecast to reach $58.67 What Is Programmatic Digital Out-of-Home Advertising?

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. But with big opportunities, AI brings many challenges.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. But with big opportunities, AI brings many challenges.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI Is Everywhere According to a report by Grand View Research , the global AI advertising market will surpass $1,811 billion by 2030. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. But with big opportunities, AI brings many challenges.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

MNTN

DECEMBER 19, 2022

This continual spend on attire should be encouraging to retailers. Now, in a “post”-COVID era, the style that unites sporty and chic is thriving—according to a recent report by Grand View Research, the global athleisure market is expected to reach $662.56B by 2030. Approach: Practical Purchasers. Segment name: Function Over Fashion.

Audience 52

Audience Fashion Retail eCommerce 52

Martech

MAY 9, 2023

Fashion retail brand Zara is already creating digital wearables inspired by their real-world items. The same report estimates that by 2030, the metaverse could generate $4 trillion to $5 trillion across consumer and enterprise use cases. My Roblox avatar in the Vans World experience, skateboard in hand.

Fashion 103

Fashion Audience Agency MarTech 103

VideoWeek

MAY 24, 2024

TF1 PUB Builds Out its Retail Data with Cdiscount Partnership French broadcaster TF1 this week announced it is building out its store of retail data available via its sales house TF1 PUB, via a new deal with Cdiscount Advertising to enrich its data offering. Meanwhile in Italy, ad revenues increased by 5.7 percent YoY.

Media 52

Media Retail Ad Server Ad Inventory 52

Digiday

JUNE 19, 2022

issued its latest report, “ Value Creation in the Metaverse ,” which predicted that by 2030, the metaverse will grow to $5 trillion in total value. Color by numbers. The drumbeats around the metaverse got a lot louder last week when McKinsey & Co. Direct quote.

Media 69

Media Agency Machine Learning SEO 69

Basis

APRIL 24, 2023

billion by 2030. In other words, the gap between the two is closing—and it’s closing quickly. Globally, DOOH ad spend is forecast to grow 13.2% YoY in 2023, faster than any other channel. The global DOOH market is forecast to reach $58.67 What Is Programmatic Digital Out-of-Home Advertising?

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

Single Grain

DECEMBER 23, 2019

trillion by 2030. Add or remove negative keywords: If you’re an online retailer, you wouldn’t want to display your ads for local searches like “a restaurant near me” or “a shoe store in Manhattan.” If you are an e-commerce retailer, advertising on Amazon makes complete sense. How to Gauge the Success of Your PPC Campaign.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Digiday

APRIL 23, 2023

Programmatic firm TripleLift committed to at least 50% reduction in Scopes 1-3 all by 2030. It’s also partnered with Patch, which is investing in new solar technologies.

Media 72

Media Agency Entertainment Audience 72

VideoWeek

FEBRUARY 2, 2024

Co-op Launches a Retail Media Network UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op is already active in the retail media space, making its first-party customer data available to brands for targeting via an in-house team.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

JUNE 23, 2023

Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5 OMG and Albertsons Strengthen Their CTV Partnership Omnicom Media Group (OMG) and Albertsons Media Collective are expanding their existing partnership focused on integrating retail media into CTV. Forrester Predicts AI Will Replace 7.5

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

NOVEMBER 11, 2022

This emissions data can then be shared with brands and agencies to empower sustainable media buying, helping the entire supply chain reach the industry’s goal of net zero by 2030. Publicis and Carrefour Launch Retail Media Joint Venture. Samba TV Acquires AI Specialist Disruptel. Azerion was followed by GumGum (89.5 percent), Blis (88.9

Media 52

Media Retargeting Non-Profit Entertainment 52

AdvertiseMint

NOVEMBER 21, 2023

trillion annually by 2030. The luxury fashion retail brand recorded an increase of 38% in average click rate and a 31% boost in average open rate from the AI-powered campaigns. Retailers like H&M and Sephora implement chatbots to field common product and order queries on their websites.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

VideoWeek

JULY 22, 2022

The French broadcaster entered exclusive negotiations with Future Technology Retail (FTR) with a view to sell its stake in the company, which launched in 2008, integrated into TF1 Group in 2018 and has since expanded into 12 territories. Also this week, TF1 is looking to sell its influencer marketing agency YKONE. The Week for Publishers. .

Clickbait 52

Clickbait Agency Ad Exchange Media 52

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. Ad Net Zero, an industry initiative to reach net zero emissions from ad operations by 2030, has announced it will hold its second global summit on November 9th & 10th this year.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

JULY 28, 2022

For this report, Digiday+ Research surveyed 388 industry professionals, including publishers, agencies, brands and retailers, to uncover how they’re currently using AR and VR – and how they plan to incorporate the technologies in the future. Key findings. The number of publishers using VR and AR has decreased significantly since 2017.

Entertainment 87

Entertainment Media Marketing Education 87

VideoWeek

AUGUST 19, 2022

The partnership sees the retail giant squaring off against online rival Amazon, whose Prime Video offering is bundled with its overall subscription. Sky Zero aims for net zero carbon by 2030 and to inspire other companies along the way. Paramount+ Bundled with Walmart Membership. Italian Watchdog Takes Aim at DAZN.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

NOVEMBER 15, 2023

billion users by 2030, per Statista’s estimates, broadcasters have been looking for ways to participate. ” Never virtually undersold UK retailer John Lewis aimed to capture some of those younger viewers in 2021, when ITV integrated the brand into the game Fortnite. And with uptake set to accelerate to 1.4

Retail 109

Retail Fashion Audience Advertising 109

Digiday

SEPTEMBER 23, 2022

In a sign that any retailer can get into the media network business, alcohol delivery service Drizly became the latest retailer to own an ad network. As mentioned above, retail media is exploding as a major part of commerce media. Speed reading.

Agency 64

Agency Media Click Through Rate Retail 64

Digiday

JANUARY 15, 2023

By 2030, McCrindle expects this generation to make up 11% of the workforce, which will likely consist of jobs like drone pilots, user experience managers and blockchain developers. WPP’s Wunderman Thompson also researched Gen Alpha the past three years through a digital shopping and retail study.

Agency 69

Agency Media Conversion Marketing 69

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145

Aronson Ads

AUGUST 16, 2022

Power , the significant increase in new-vehicle demand means the industry is doing well, despite current economic conditions seen at the gas pumps, the record-high average new-vehicle retail transaction price, and rising average interest rates for new vehicle loans. Used Vehicle Demand. Looking Forward.

Manufacturing 62

Manufacturing Finance Retail Marketing 62

VideoWeek

DECEMBER 20, 2024

ITV and BBC to Share World Cup Rights ITV and BBC Sport this week struck an agreement for shared live coverage of the FIFA World Cup in 2026 and 2030.The The report noted that rival US retailers, such as Dollar Tree and Dollar General, have slumped more than 40 percent over the same period.

Marketing 52

Marketing Ad Tech Media Agency 52

Basis

MARCH 27, 2025

Brand trust from Gen Z, a demographic that makes up about 20% of the US population and is projected to account for $12T in spending power by 2030, is particularly difficult to come by. The retail giant received swift blowback from consumers, and a 40-day boycott organized by Reverend Jamal Bryant began on March 5.

Cookies 73

Cookies Media Advertising Audience 73

Martech

JULY 13, 2022

But these days, all companies — including B2C and retail businesses — need to prioritize customer success. contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. It’s an essential marketing and future proofing strategy. Customer service can make a brand or it can break it.

Marketing 107

Marketing Communications Retail Conversion 107

VideoWeek

MARCH 7, 2025

billion by 2030, with the market averaging five percent growth year-on-year. The report also foresees the demise of the traditional media funnel, due to the growing role of retail media platforms, and AI’s impact on how people discover and purchase products. Saada told the Financial Times he had no regrets about the move.

Media 52

Media Ad Tech Agency Non-Profit 52