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Visual-AI Company VISUA Launches Sponsorship Opportunities Research Tracking (SORT)

Martech Series

SORT allows sponsorship agencies and asset owners to identify new brand placement opportunities for sponsors and even provide potential exposure ROI data from historical footage and media, allowing precise valuation for possible sponsors.

ROI 84
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The Metaverse Spectrum Announces the first Metaverse B2B Conference & Expo Event in the Metaverse

Martech Series

The metaverse’s market size is projected to skyrocket to $5 trillion by 2030. They’ll be empowered to create new metaverse experiences and quantify their success with clear ROI metrics and benchmarks. Marketing Technology News: A Game Changer: 5G Will Make Significant Improvements For AR & VR.

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Automation Anywhere Unveils the Automation Success Platform with a Surge of Innovations

Martech Series

Automation is expected to add an estimated $15 trillion benefit to the global economy by 2030, according to Gartner. Users can manage everything, including idea submissions, ROI measurement governance, and access controls. At Imagine 2022, Automation Anywhere, Inc., Make Document Management Easy with New Document Automation.

ROI 84
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Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 86
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The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova

VideoWeek

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. From a commercial and planning point of view, the demand is there.

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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

According to the Nielsen-Univision ROI of Inclusivity Study, experts expect Spanish speakers in the U.S. to grow to over 75 million by 2030 and projected Hispanic buying power in the U.S. This is especially true when working with diverse audience data. to reach $1.9 trillion by the end of 2023.

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2024 B2B trends: 6 key areas for marketing success

Martech

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Deliver personalized and positive experiences for buyers who are browsing on their phones.

Marketing 111