Martech
APRIL 18, 2024
Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint. The company pledged its operations will be net zero by 2030, and its portfolio by 2050.
MNTN
JUNE 24, 2022
Ad Industry To Create New Streaming Viewability and Connected TV Standards – WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement. CONNECTED TV & STREAMING. In-Game Advertising Could Generate $17.5
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Martech Series
SEPTEMBER 20, 2022
The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.
Digiday
JUNE 5, 2022
O’Kelley credited all the holding companies for taking the issue seriously and cited WPP and GroupM in particular for moving last year to reach zero emissions across its own network as well as the entire supply chain it works with by 2030. That means every every publisher, every media owner, has to have a net-zero strategy.
OpenX
OCTOBER 3, 2023
When we talk about “high-impact,” it’s a reference to our mission in helping the advertising industry reach net zero by 2030 (which supports the global goal of limiting global warming to a rise in 1.5 Can you tell us a little more about your high-impact, data-driven approach to sustainability? degrees Celsius).
VideoWeek
JUNE 24, 2022
The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines. The Week For Agencies.
Smart-Hub
MARCH 19, 2024
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability.
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