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Nearly 15 Million People Watch SNL50

Adweek

Sunday's airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network's most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast.

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How AI makes marketing data more accessible and actionable

Martech

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).

Marketing 118
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Ari Weiss, Decorated Ad Industry Veteran, Has Died

Adweek

Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB.

Agency 320
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CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding

AdExchanger

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation. The post CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding appeared first on AdExchanger.

Marketing 115
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Confusing status with skill

Seth Godin

The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media followers doesn’t mean you’re really good at making pizza. Choose accordingly.

Media 107
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Real Threats to Publisher Pageviews—and How to Combat Them

Ad Monsters

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. On today’s digital battleground, publishers face unprecedented challenges to their pageviews and revenue streams.

SEO 93

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Headway In The Battle To Fix The Ad Industry’s Frequency Management Problem

AdExchanger

Picture the scene: Youre sitting on your sofa watching TV streaming or, yes, linear TV and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. Its an easy scenario […] The post Headway In The Battle To Fix The Ad Industrys Frequency Management Problem appeared first on AdExchanger.

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The best intern on the team

Seth Godin

A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don’t blame the intern.

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TargetVideo Platform Update 7.3. — Vertical Lightbox, Upgraded Video Matching, and More

Brid.tv

In our previous release, Platform Update 7.2., we announced a major sticky player upgrade, a video library revamp, and more. In this release, we bring you some other novelties, including new content filtering options for playlists and a whole new content unit. Check out the full Platform Update 7.3. changelog below. Vertical Engagement Is Even Easier Grab your viewers attention vertically and even more effectively than before with our new Vertical Lightbox content unit.

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Friday, Feb. 14 Evening Cable News Ratings: CNN Finishes Below 500,000 Total Viewers as Evening Is Dominated by Fill-In Anchors

Adweek

An evening with fill-in anchors across various programs did not help CNN's performance as the network finished third in total viewers and the Adults 25-54 demo in both dayparts. In addition, its average total viewer audience in primetime failed to finish above 500,000 viewers. Wolf Blitzer, Anderson Cooper, and Abby Phillip were all off. 25-54.

Audience 295
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The truth about martech in 2025 and how to make it work for you

Martech

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.

MarTech 107
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Skincare Brand Cetaphil’s Smooth Approach To Engaging With Gen Z

AdExchanger

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial. The post Skincare Brand Cetaphils Smooth Approach To Engaging With Gen Z appeared first on AdExchanger.

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Message to Stop Hate Captured the Most Attention at This Year’s Superbowl, According to Eye-Tracking Data

Ad Tech Daily

The Foundation to Combat Antisemitism’s No Reason to Hate advert captured the most attention from viewers during last nights Superbowl, according to theTVision Attention Index. The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event.

Ad Tech 92
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Playing billiards on a boat

Seth Godin

We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable. Others are nearly impossible. How much priority do your investors, clients and employees put on building processes that do well in chaos? Or are you betting that the conditions will be just like now, but better?

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report

Adweek

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by.

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Why buying-group marketing beats ABM every time

Martech

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. So why is so much marketing focused on leads or entire accounts as a single unit? The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns.

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Cracking 2025’s Toughest Marketing Challenges With A Smarter Data Strategy

AdExchanger

According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5%. That growth is expected to continue in 2025, with digital platforms capturing 72.9% of total ad revenues this year, rising to 76.8% by 2029. The ROI on digital marketing efforts continues to justify […] The post Cracking 2025s Toughest Marketing Challenges With A Smarter Data Strategy appeared first on AdExchanger.

Marketing 102
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R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platform in the CEE Region

Ad Tech Daily

Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a leading video advertising SaaS company. The deal represents a strategic step forward, enhancing the capabilities of both companies and driving growth in the CEE and especially in international markets. R2B2 specializes in maximizing online publishers […] The post R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platf

Ad Tech 84
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Top Tips for Making the Most of the Amazon Prime Newsletter

Ad Badger

Every Amazon seller is looking for new ways to increase sales and attract more customers. Read More The post Top Tips for Making the Most of the Amazon Prime Newsletter appeared first on Ad Badger.

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Elon Musk’s X Seeks Financing at $44 Billion Valuation

Adweek

In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should. In 2022, Musk purchased then-Twitter for $44 billion. Bloomberg first reported on.

Finance 288
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AI is transforming GTM teams into fiduciary powerhouses

Martech

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.

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Comic: Data Minimization

AdExchanger

Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: Data Minimization appeared first on AdExchanger.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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“I’ve got your back”

Seth Godin

This is a complicated promise. It’s about commitment and connection and most of all, time. If we’re saying that we’ll do what’s in our short-term interest and convenient, then there’s really no reason to say anything at all, since that’s what we usually do anyway. Instead, we’re promising to shift our time horizon.

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Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Digiday

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content. Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read More Updates to Amazons DSP include new page-level r

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Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales

Adweek

The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales.

eCommerce 287
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AI-powered martech news and releases: February 20

Martech

Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. From The Wall Street Journal: While 61% of attendees at the summit said theyre experimenting with AI agents, 21% said theyre not using them at all.

MarTech 74
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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LinkedIn Launches Its Own Conversion API

AdExchanger

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.

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When Is A Song About Low Self-Esteem And Loneliness One Of The Most Beautiful Love Songs Ever Performed?

Rob Campbell

As you know, I love music. I play it. I make it. I listen to it. I used to make my living from it. I work with people who play to millions while they do it. Music is, in many ways, a version of oxygen to me. However, while I like all manner of music … from heavy metal to opera … there are some bands I don’t really connect to. One of those is Radiohead.

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Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent

Ad Monsters

Long-term exclusivity contracts may promise stability, but in an industry defined by rapid change, they leave publishers vulnerable to obsolescence and lost opportunities. After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability.

Ad Tech 62
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Saturday, Feb. 15 Evening Cable News Ratings: Fox News’ The Big Weekend Show Dominates

Adweek

The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network's audience, becoming the most-watched show of the evening in total viewers and Adults 25-54. The return of Have I Got News for You for a second season on CNN enabled the network to.

Audience 285
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.