Adweek
MARCH 28, 2025
An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers.
Martech
MARCH 27, 2025
Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b
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Adweek
MARCH 26, 2025
AI agents have increased campaign performance by 30% across several clients.
AdExchanger
MARCH 26, 2025
The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MARCH 26, 2025
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
Digiday
MARCH 25, 2025
It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 25, 2025
Instagram Creator Marketplace has been loaded with new AI-powered tools and features.
AdExchanger
MARCH 25, 2025
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of todays modern media landscape. Advertisers need to think bigger, connecting the totality of the […] The post Beyond The Cookie: How Connectivity Is Redefining Advertisings Future appeared first on AdExchanger.
Digiday
MARCH 25, 2025
Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.
Exchange Wire
MARCH 27, 2025
With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.] The post Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech appeared first on ExchangeWire.com.
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Adweek
MARCH 26, 2025
KFCs recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults.
AdExchanger
MARCH 25, 2025
Bob Lord is back in Agency Land and hes in the mood to poke a few bears. Bigger is not always better, he says on this weeks episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. Its an interesting perspective for someone who worked at an agency holding company for more than a […] The post Bob Lord Is A Holdco Skeptic appeared first on AdExchanger.
Martech
MARCH 31, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.
Digiday
MARCH 27, 2025
The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Target, perhaps the most recent poster child of the supposed culture wars, saw boycotts and backlash earlier this year in response to its retooled diversity, equity and
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Ad Tech Blog
APRIL 1, 2025
Why are Tech Companies Laying Off? Before I get to the answer, let me get something off my chest: when big tech companies (Meta, Microsoft, Amazon) lay off people, it causes a nonsensical ripple effect in small tech startups. Founders think, “ If they are laying off, something is coming, I should do the same.” The irony is that, I believe, big companies are not laying off to cut costs: they are reorganizing their workforce to integrate (you already know) AI and Automation.
AdExchanger
MARCH 28, 2025
The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.
Martech
MARCH 26, 2025
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
Digiday
MARCH 27, 2025
Time has evaluated dozens and dozens of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid. If the AI tool uses Times data to train its models, thats a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
MARCH 27, 2025
For all the benefits of programmatic advertising, its implementation has also created its share of bad incentives, writes Aly Nurmohamed, Founder and CEO of Nodals AI. But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. Curation will be as big, if not bigger, than programmatic itself.
Adweek
MARCH 25, 2025
Google debuted its AI Overviews product one year ago, but it has evolved since its rollout.
AdExchanger
MARCH 25, 2025
In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of […] The post Warner Bros.
Martech
MARCH 27, 2025
Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MARCH 27, 2025
Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features. Google Ads sales reps are increasingly contacting agency’s clients with advice that at times contradicts agency strategies.
VideoWeek
MARCH 26, 2025
Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director for Programmatic Strategy (UK) at Cond Nast, discusses this shift away from business as usual (BAU) planning, the rise of curated
Adweek
MARCH 27, 2025
LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.
AdExchanger
MARCH 25, 2025
We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agencys recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […] The post Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order appeared first on AdExch
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MARCH 31, 2025
The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold AI tools that are overhyped, misleading or lacking real value. Separating real innovation from empty promises is crucial before investing in the latest “game-changing” AI solution.
Digiday
MARCH 25, 2025
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This years nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences. Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pairs redefined digital play with Bricktacular, an always-on AR game designed to reintroduce play to adults.
Basis
MARCH 31, 2025
Digital advertising has long promised relevance through data. As the industry has grown more sophisticated, the wealth of available data has allowed teams to craft increasingly personalized messages, pinpoint the ideal individuals to deliver those messages to, and measure the results of their efforts. But as privacy regulations tighten , signal loss accelerates , and consumers continue to push back on tactics perceived as invasive, the industry is evolving to prioritize privacy.
Adweek
MARCH 25, 2025
The morning show has been based out of Times Square since 1999.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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