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The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall 

Adweek

The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.

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Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing

AdExchanger

Artificial intelligence (AI) is inescapable nowadays. Theres generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least thats what it says on the box. There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger.

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Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds

Adweek

Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms.

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Unlocking the power of marketing mix modeling solutions

Martech

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Long-term selfish (and the circles of us and now)

Seth Godin

Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very small. They care about right now, not later. They care about their parents or whomever is in the room.

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Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers

Digiday

Traffic getting sent to publishers sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that are attempting to block those platforms crawlers.

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What is the R programming language, and how is it used in marketing?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.

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Why Data Minimization Is A Very Big Deal For Ad Tech

AdExchanger

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if youre not quite sure what to do with it now, hey, you can always just figure out that part later. […] The post Why Data Minimization Is A Very Big Deal For Ad Tech appeared first on AdExchanger.

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Repeat happy accidents

Seth Godin

Those three words unlock our understanding of innovation and of biological evolution. Successful outcomes often follow unpredicted actions. If we allow ourselves to do things that might not work, we’re far more likely to discover the things that do. And then we can repeat them.

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Secure Matching & Measurement for Data Clean Rooms

IAB Tech Lab

A Data Clean Room Interoperability Protocol for Attribution Measurement IAB TechLab is proud to announce the first release of the Attribution Data Mapping Protocol (ADMaP), a next generation standard which utilizes advanced cryptographic techniques to enable measurement with privacy guarantees. ADMaP is designed to enable measurement of attributions without relying […] The post Secure Matching & Measurement for Data Clean Rooms appeared first on IAB Tech Lab.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to bulletproof your marketing pitches

Martech

Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.

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InfoSum Has An Irreverent Message For The People Attending LiveRamp’s RampUp

AdExchanger

Forget ramping up. Maybe its time for the online advertising industry to ramp down. Thats the idea behind InfoSums guerrilla marketing campaign, which launched this week to coincide with LiveRamps annual RampUp conference, held this year at the Marriott Marquis in San Francisco. The campaign,which includes out-of-home activations,is targeted at the more than 2,000 marketing […] The post InfoSum Has An Irreverent Message For The People Attending LiveRamps RampUp appeared first on AdExchange

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Getting precise about tolerance

Seth Godin

Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system can tolerate non-perfect users and interventions, the interoperability increases and so a high tolerance design is often seen as more successful.

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Marketing Briefing: Inside the evolution of celebrity brand partnerships

Digiday

The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships which has marketers rethinking who they partner with and how. Take Nikes new partnership with Kim Kardashian, on a new womens activewear brand called NikeSkims. The New York Times likened it to that of Michael Jordan and Nike, which long has been seen as the creme de la creme of brand partnerships and celebrity endorsements as it allowed Nike t

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

Adweek

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for.

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When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

Martech

It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.

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How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV

AdExchanger

For years, media buyers have been pushing connected TV publishers to share information about what shows and even which apps their ads are running against. But most programmers arent giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the […] The post How This Indie Agency Is Finding Back Doors To Get Show-Level Data On CTV appeared first on AdExchanger.

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But what’s it really for?

Seth Godin

An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else. What we’re really doing is buying affiliation, status or the freedom from fear.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Rundown: Why changing search habits matter for advertisers

Digiday

Changing habits among search engine users have begun to take a toll on the biggest players in the search space namely Google. The tech giant still enjoys an enormous chunk of the search market 89%, October through December in 2024, according to an estimate from Statcounter but thats the lowest its share has been in a decade. Because the tech giant has been synonymous with search, its the player with the most to lose, but advertisers need to find new productive ways to reach consumers too.

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SkinnyPop Upstages Jennifer Aniston as Hershey Brand Hits the Oscars

Adweek

This may seem like a ridiculous question, but in what world is a salty snack more famous than Jennifer Aniston? In ad land, of course, via a new campaign for SkinnyPop in which The Morning Show and Friends star becomes the Hershey-owned popcorn's first celebrity endorser and its most curiously unrecognized devotee.

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How to protect your marketing survey against AI bot attacks

Martech

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.

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LinkedIn Live Replay: How Platform Policies, DEI Shifts, and Brand Safety Impact Black-Owned Media

Ad Monsters

Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. Metas latest content moderation shifts, the changing perception of DEI, and the ongoing debate over brand safety are reshaping the future of Black-owned media and the broader ad tech ecosystem.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Amazon’s Discount CTV; Will The Upfronts Ever End?

AdExchanger

Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant. The post Amazons Discount CTV; Will The Upfronts Ever End? appeared first on AdExchanger.

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Why a Samsung-backed AI startup is testing AI search

Digiday

Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. The company is currently testing three formats: ads that show up above and below an AI-generated answer and another ad format called generative ads that shows up within an answer.

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Thursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers

Adweek

Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Your project is important

Seth Godin

But that’s not why it’s your project. Lots of things are important. Countless problems need to be solved, people need to be connected, a living needs to be made. But this work you’re doing now, the work you’re doing instead of everything else–it’s your project. When we talk about whether this is the project for you, we’re not demeaning its importance or questioning whether it needs to be done.

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How Publishers Can Place Safe Bets In A Rigged Programmatic Game

AdExchanger

For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this weeks episode of AdExchanger Talks. But […] The post How Publishers Can Place Safe Bets In A Rigged Programmatic Game appeared first on AdExchanger.

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Streaming TV ad rates are falling and Amazon’s the anchor

Digiday

Amazons influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyones guess, but Amazons impact on ad pricing is already undeniable. Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime, said Robert Kurtz, group vp of search media solutions at Basis Technologies.

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Joy Reid’s MSNBC Show Canceled in Programming Overhaul

Adweek

MSNBC has announced major programming moves affecting its weekday and weekend schedules starting in April. The biggest casualty from these changes is The ReidOut's Joy Reid, who saw her 7 p.m. ET show canceled after a five-year run. As a result of these moves, Reid will no longer be part of the network, with rotating.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.