Adweek

MARCH 26, 2025

AI agents have increased campaign performance by 30% across several clients.

Agency 343

Agency 343

AdExchanger

MARCH 26, 2025

The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.

Ad Tech 113

Ad Tech 113

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

ROI 112

ROI Marketing Conversion Brand Awareness 112

Digiday

MARCH 25, 2025

It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.

Advertising 90

Advertising Audience Media Marketing 90

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdPulp

MARCH 21, 2025

Starbucks and its new advertising agency Anomaly, are making interesting new product- and caf-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including […] The post Starbucks and Anomaly Combine To Brew Something Good appeared first on Adpulp.

Agency 75

Agency Marketing Advertising Food 75

Adweek

MARCH 24, 2025

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

Marketing 316

Marketing 316

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

Conversion Rate 88

Conversion Rate Conversion MarTech Marketing 88

Digiday

MARCH 25, 2025

Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Audience 89

Audience Media Marketing 89

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to indi

Machine Learning 58

Machine Learning Entertainment Audience ROI 58

Adweek

MARCH 25, 2025

Instagram Creator Marketplace has been loaded with new AI-powered tools and features.

Marketing 304

Marketing Media 304

Advertisement

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Advertising

AdExchanger

MARCH 25, 2025

Bob Lord is back in Agency Land and hes in the mood to poke a few bears. Bigger is not always better, he says on this weeks episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. Its an interesting perspective for someone who worked at an agency holding company for more than a […] The post Bob Lord Is A Holdco Skeptic appeared first on AdExchanger.

Agency 106

Agency Media 106

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b

MarTech 83

MarTech Marketing Conversion Media 83

Rob Campbell

MARCH 26, 2025

Following on from yesterdays post , this is about the value of transparency. Years ago, I wrote a post about a [ then ] new Police interrogation technique, which basically centered around empathetic transparency. In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.

Impressions 67

Impressions Communications Marketing Agency 67

Digiday

MARCH 27, 2025

Time has evaluated dozens and dozens of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid. If the AI tool uses Times data to train its models, thats a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday.

Audience 64

Audience Media Marketing 64

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MARCH 25, 2025

Google debuted its AI Overviews product one year ago, but it has evolved since its rollout.

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AdExchanger

MARCH 25, 2025

In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of […] The post Warner Bros.

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77

Martech

MARCH 27, 2025

Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.

MarTech 75

MarTech Retail eCommerce Audience 75

Rob Campbell

MARCH 24, 2025

I recently saw this wonderful clip of Hans Zimmer talking about the soundtrack to the movie Interstellar. I dont just like it because of the story he tells, but how he talks about the music representing the heart of the story. For all the ad industry bangs on or has banged on about storytelling, it seem to have forgotten what that actually means. Far too often we talk about it in terms of a format rather than craft.

Marketing 62

Marketing Communications Agency Advertising 62

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MARCH 27, 2025

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.] The post Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech Cookies Marketing 59

Adweek

MARCH 26, 2025

KFCs recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults.

Food 296

Food 296

AdExchanger

MARCH 25, 2025

We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agencys recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […] The post Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order appeared first on AdExch

Agency 72

Agency Advertising 72

Martech

MARCH 21, 2025

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.

Real Estate 67

Real Estate Audience Conversion Marketing 67

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

MARCH 27, 2025

For all the benefits of programmatic advertising, its implementation has also created its share of bad incentives, writes Aly Nurmohamed, Founder and CEO of Nodals AI. But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. Curation will be as big, if not bigger, than programmatic itself.

Ad Tech 52

Ad Tech Media Advertising Impressions 52

Digiday

MARCH 25, 2025

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This years nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences. Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pairs redefined digital play with Bricktacular, an always-on AR game designed to reintroduce play to adults.

Media 51

Media Entertainment Impressions Audience 51

Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 293

Media Audience Agency 293

AdExchanger

MARCH 26, 2025

The astounding pace of retail media growth has taken over industry headlines in recent years. And theres still plenty of untapped potential to be realized. However, the next wave of the boom isnt going to come from the same online corners as it has over the past five years. To continue delivering value to advertisers […] The post The Retail Media Boom Is About To Shift Gears appeared first on AdExchanger.

Retail 76

Retail Media Advertising 76

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

MARCH 27, 2025

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is not improving. BetterBriefs and research agency Flood + Partners conducted the study, BetterIdeas Global Report, in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA).

Agency 57

Agency Marketing MarTech Audience 57

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director for Programmatic Strategy (UK) at Cond Nast, discusses this shift away from business as usual (BAU) planning, the rise of curated

Education 59

Education Cookies Ad Tech Media 59

Exchange Wire

MARCH 27, 2025

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands creative, to redefine how advertisers evaluate [.] The post Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights appeared first on ExchangeWire.com.

Advertising 59

Advertising Media 59

Adweek

MARCH 25, 2025

The morning show has been based out of Times Square since 1999.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing