Adweek
DECEMBER 26, 2024
2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as.
Martech
DECEMBER 27, 2024
Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.
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Adweek
DECEMBER 23, 2024
KKCO reporter Ja'Ronn Alex was assaulted by a man who followed him back to the station. While Alex was driving back to the station after a story on Wednesday, he noticed a vehicle marked as a Sunshine Rides taxi cab following him. The driver, later identified as Patrick Thomas Egan, reportedly shouted, "Are you even.
Seth Godin
DECEMBER 29, 2024
“You can try this at home…” But you probably won’t. The secret recipe isn’t the reason Coke is successful. And the recipe for KFC isn’t much of a recipe at all. The secret way you do the thing isn’t what keeps your clients coming back. It’s the part you do in public that matters.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
DECEMBER 26, 2024
Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014. The post Comic: Winter Storm Adzilla appeared first on AdExchanger.
Digiday
DECEMBER 25, 2024
The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for buck, according to five influencer marketing execs Digiday spoke to for this story.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdvertiseMint
DECEMBER 27, 2024
As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.
AdExchanger
DECEMBER 23, 2024
How long have we been talking about the coming convergence of ad tech and mar tech? Feels like forever. There are AdExchanger articles dating back to 2015 that talk about how were on the cusp of creating a more unified customer journey and yet, progress has been slow. But its finally starting to happen, and […] The post On The Verge Of Convergence appeared first on AdExchanger.
Digiday
DECEMBER 25, 2024
AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. Its now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a marketer aim for realism or steer clear of the uncanny valley?
Adweek
DECEMBER 24, 2024
It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all.
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Martech
DECEMBER 26, 2024
Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.
Single Grain
DECEMBER 27, 2024
Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.
AdExchanger
DECEMBER 25, 2024
As we turn the calendar to 2025, lets reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchangers guest contributors in 2024. They offer a snapshot of an industry in flux and one thats grown cynical due to repeated promises […] The post AdExchangers Top 10 (Or 16) Most Popular Opinion Columns Of 2024 appeared first on AdExchanger.
Digiday
DECEMBER 26, 2024
This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer. The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
DECEMBER 27, 2024
Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.
Martech
DECEMBER 27, 2024
For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod
Single Grain
DECEMBER 23, 2024
More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.
AdvertiseMint
DECEMBER 25, 2024
Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. In this article, we explore how to optimize your product listings, leverage Walmart’s advertising tools, and enhance your overall marketplace performan
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 30, 2024
This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally (Waldo in the US) wasn’t the only literary giant to appear at Christmas, Roald Dahl’s BFG made a telling intervention for Sainsbury’s too. But we keep being told that ads are about storytelling, making emotional … The post MAA Ads of the Year: Etsys Wheres Wally?
Adweek
DECEMBER 23, 2024
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI.
Martech
DECEMBER 23, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Seth Godin
DECEMBER 30, 2024
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync with our peers, and coordination is the result of the peers we choose and the time we choose to measure.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
DECEMBER 29, 2024
In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS). This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance,
More About Advertising
DECEMBER 27, 2024
No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, … The post MAA Ads of the Year: Barclays from BBH first appeared on More About Advertising.
Adweek
DECEMBER 27, 2024
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.
Martech
DECEMBER 26, 2024
Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Playwire
DECEMBER 26, 2024
Key Points Before diving deep into the world of ad targeting strategies, here are the essential takeaways: Contextual advertising sits at the top of the targeting pyramid, offering premium alignment between content and ads Behavioral targeting provides scale but may sacrifice some relevance and precision The most effective campaigns typically blend both approaches, creating layers of targeting that balance reach with relevance With privacy regulations evolving, contextual strategies are seeing a
AdvertiseMint
DECEMBER 23, 2024
With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform.
Brid.tv
DECEMBER 30, 2024
Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. But what does it take to succeed with this format? Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand.
Adweek
DECEMBER 23, 2024
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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