Single Grain

OCTOBER 3, 2019

If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Learn More: 11 Ways to Improve Your Facebook Ads Relevance Score.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Lemonads

SEPTEMBER 23, 2020

Track Competitors ads BigSpy Review tracking When advertising on any social media platform , especially on Facebook, it’s obvious that practicing regular advertising tests is a must and, if you want to know the results of the ad test, you need to monitor and track these ads at the same time.

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

Karola Karlson

MAY 11, 2021

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.

CPA 52

CPA Conversion Rate CPM CPC 52