Basis

AUGUST 30, 2022

Have I used supporting tools that optimize user experience, such as frequency capping (which ensures that viewers aren’t shown the same ad over and over)? Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? How Can CTV Fit Within a Broader Campaign?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Monetize More

FEBRUARY 8, 2023

Ad Layout Testing (RIP manual ad placements) It’s high time to start customizing ad layouts for your visitors. With MonetizeMore, get exclusive A/B testing-based ad layout optimizations with total control of your site at all times. This is how we are able to amplify user experience and ad yield.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Smart-Hub

OCTOBER 24, 2023

This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. The platform comes with its own SSP and ad exchange.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Brid.tv

NOVEMBER 22, 2022

But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization. This platform also comes with a few other handy tools for A/B testing and ad creative production , so publishers will need minimal investment on the side to get their campaigns rolling and optimized.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. What differentiates the DCO tool from other types of advertising tech is the usage of data and the creation of dynamic ads in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Smart-Hub

NOVEMBER 29, 2023

Incrementality Testing To understand the real impact of CTV campaigns, optimize their performance, and ensure proper budget allocation, implement incrementality testing, which implies comparing exposed and unexposed audiences. Basically, it works like A/B testing. Sign up now and increase your advertising income!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. To unlock this, you need the right ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

NOVEMBER 15, 2023

Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. Ad Exchanges: Ad exchanges arе markеtplacеs that facilitatе thе buying and sеlling of ad invеntory, including programmatic nativе ads.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools.

Demand Side Platform 52

Demand Side Platform ROI A/B Testing Conversion 52

Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smart-Hub

OCTOBER 20, 2023

These are a few connected TV examples of ad interaction with viewers. Let’s delve into more details and consider the most popular CTV ad types. Build Your Profitable Ad Exchange Business With Us! Also, people can interact with ads by sending messages, choosing options on creative, or clicking prompts.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Clearcode

OCTOBER 21, 2024

Unclear processes for A/B testing, frequency capping and brand safety. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Automatad Inc.

JANUARY 26, 2023

So, it’s recommendable to run an A/B test and wait for at least a week after implementation to evaluate the results and make decisions. Use the Right Ad Formats AdSense doesn’t just offer display ads. They offer a variety of ad formats, including video ads, expandable ads, and text ads.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

NOVEMBER 29, 2022

It relies on Prebid-powered real-time bidding to allow publishers to sell ad inventory. The platform uses contextual video advertising to maximize the performance of ads and, by extension, increase ad yield. Connatix comes with ad server and ad exchange integrations, making publishers’ lives a lot easier.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

OpenX

JUNE 29, 2022

They A/B tested an advertisement with just slight differences meant to maximize usage on the public’s preferred devices and to minimize the carbon footprint. Ad Net Zero is the program for the ad industry to get its house in order,” said Woodford. “ Laure-Sarah Labrunie, Media Lead at Nestle, shared a similar experience.

Advertising 52

Advertising Education Food A/B Testing 52

Monetize More

DECEMBER 29, 2022

You can customize the dimensions, user identifier status, predicted viewability bucket and app name or domain, alongside the ad exchange metrics to gain insights into inventory subsections that performed well or poorly at providing each of those signals. Comes from a known and brand safe/app.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Single Grain

MAY 31, 2023

One example is the use of demand-side platforms (DSPs), which use AI-assisted algorithms to analyze available ad inventory across multiple ad exchanges and websites. This enables advertisers to reach a global or local ad inventory in the shortest possible time.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

JUNE 26, 2023

The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads). This platform supports VPAID ad tags and allows publishers to monetize mobile apps across different operating systems seamlessly.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JUNE 22, 2023

Test and Iterate: Embrace a data-driven approach by continuously testing and iterating. Conduct A/B tests on headlines, visuals, call-to-actions, and landing pages to optimize conversion rates and user experience. Gain insights into conversion funnels, user journeys, and the effectiveness of different marketing channels.

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52

MNTN

JANUARY 29, 2025

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52