Brid.tv

APRIL 3, 2023

Explore Analytics Suite How to Determine Price Floors for Your Inventory Manually Manual price floor optimization is by no means an easy process, and it takes a lot of A/B testing. Set up the Initial Price Floor — Once you’ve considered all the important factors, it’s time to set up the initial price floor for your ad inventory.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Basis

JULY 28, 2022

CTV ads also lend themselves to interactive content, such as those where a user selects their “ad experience” from a selection of two or three options—helping empower the user and giving the advertiser additional insights for use in both A/B testing and retargeting purposes.

Advertising 89

Advertising Retargeting A/B Testing Ad Inventory 89

YieldBird

MARCH 6, 2024

The Fine Art of Timeout Optimization Finding the right Auction Timeout is not about guesswork but testing. Some website owners employ A/B testing, which involves comparing two different timeout settings to see which one generates the most revenue at the end of the day. Still, generally, it stays the same.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Monetize More

MARCH 14, 2023

Consider factors such as network size, ad formats, targeting options, and revenue share. Test Multiple Networks : Test multiple ad networks to find the ones that perform best for your app or website. Use A/B testing to compare ad network performance and optimize accordingly. Get started here.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

RevX

NOVEMBER 7, 2022

The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. Affiliate networks aren’t directly connected to the ad inventories where your ad/offer would be finally placed. And it does this at scale.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Monetize More

SEPTEMBER 20, 2022

Adding these extra options can have a positive impact on overall conversion rates and average revenue per visitor. 2- Consistent A/B testing. Another option is A/B testing—testing small variations of your ads in order to determine which ad performs best before going live. Sign up today!

A/B Testing 52

A/B Testing Affiliates Click Through Rate Ad Inventory 52

Automatad Inc.

JANUARY 26, 2023

So, it’s recommendable to run an A/B test and wait for at least a week after implementation to evaluate the results and make decisions. Use the Right Ad Formats AdSense doesn’t just offer display ads. They offer a variety of ad formats, including video ads, expandable ads, and text ads.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

MAY 8, 2024

DCO tailors the ad experience based on current behavior, making it highly relevant and engaging. Faster ad performance: DCO automates the optimization process, saving you time and resources. No more endless A/B testing or manual ad tweaking.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

illumin

JANUARY 22, 2024

It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination. While it does have a built in A/B test option, it would take a long time to arrive at statistically significant results without a large spend.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Monetize More

JUNE 1, 2023

Look for an ad network that offers real-time reporting, so you can quickly see how your ads are performing and make adjustments as needed. Additionally, some ad networks offer A/B testing tools, which allow you to test different ad placements and formats to see which ones generate the most revenue.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

DECEMBER 23, 2022

In-аpp advertising is an app monetization strategy that includes selling ad inventory to brands and advertisers. Whenever a user sees an ad or carries out a certain action (such as clicking on the ad, downloading an app, or making a purchase), the app’s publisher gets paid. Let’s take a look at the most common ones.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

MNTN

DECEMBER 15, 2022

One of the larger shakeups to happen this year was the announcement of an ad-supported tier not only by Disney+, but also by Netflix, two of the biggest streaming channels. These additions to the ad inventory pool only further continue the reach of streaming advertising and add to the value of CTV within an advertiser’s channel mix.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

Automatad Inc.

APRIL 25, 2024

Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It allows you to connect with users through personalized ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

MAY 31, 2023

By using a reputable and high-performing ad network, you can ensure that your website is receiving quality ads and that you’ll be paid fairly for your traffic. In conclusion, RPM is a valuable metric for website owners who want to maximize their ad revenue and avoid common pitfalls.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world. You can even run A/B tests on your ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

MNTN

DECEMBER 18, 2024

Youll have access to premium ad inventory, ensuring your content is displayed alongside hit movies and TV shows. Start Retargeting With MNTN Performance TV MNTN Performance TV makes CTV retargeting simple and effective.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Monetize More

AUGUST 18, 2022

Publishers should analyze user data when placing ads to ensure the highest levels of engagement, and ad sizes and formats play a huge role in user engagement. The many variables with Ad Placements. Split Testing.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Single Grain

MAY 31, 2023

Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory. One example is the use of demand-side platforms (DSPs), which use AI-assisted algorithms to analyze available ad inventory across multiple ad exchanges and websites.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

InMobi

APRIL 23, 2019

Cheaper and more intuitive technology generally is making life easier for publishers, whether it’s for setting up A/B testing ad frameworks, header bidding or digital marketing funnels for e-commerce. That’s when you get into the fun part: improving the user journey and adding placements. Lots and lots of adflow QA.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It is similar to the header bidding that sells display ad units but includes an extra element called a video player because it sells video ad units. So, let’s get started.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

DECEMBER 29, 2022

Driving traffic directly to your videos can result in more people watching your videos and ads. Improving the page and app speed can drastically increase the viewability of your video ad inventory because if the video loads faster, people are less likely to leave before the video starts playing.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Lemonads

AUGUST 30, 2020

Revenue Report of Taboola vs Revenue Report of RevContent Here below we can check a Taboola revenue report: Meanwhile, here below you can check a RevContent revenue report: Four key strategies to grow ad revenue: Prioritize the right metrics. Optimize ad inventory per session. Optimize ad sales.

CPM 52

CPM CPC Native Advertising CPA 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. of US CTV ad spending (including YouTube) is programmatic.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Brid.tv

NOVEMBER 29, 2022

Connatix focuses on ad-based monetization capabilities. It relies on Prebid-powered real-time bidding to allow publishers to sell ad inventory. The platform uses contextual video advertising to maximize the performance of ads and, by extension, increase ad yield. Monetization Overview.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Display and Search Ads to ensure scaled conversions with cost-effective CPCs.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

SEPTEMBER 10, 2020

Taboola Ads Examples Taboola Ad Example #1 Taboola Ad Example #2 Taboola Ad Example #3 Taboola Ad Example #4 Taboola Pros For Advertisers Large Reach and Volume Cost-effective compared to Google and Facebook Successful campaigns run for months or even years Amazing Native Ads we’ve overviewed with their case studies in our section above!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

MARCH 19, 2024

A/B testing is one more approach essential for making data-driven decisions. For instance, marketers can experiment with the ad’s copy, button placement, size, and other elements and features to define the most efficient version of an ad. For ad exchange owners, this means an opportunity to earn on media trading.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52