Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Click Through Rate Ad Inventory 52

Automatad Inc.

APRIL 25, 2024

Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory.

Video Ads 52

Video Ads Advertising Viewability ROI 52

illumin

JANUARY 22, 2024

It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination. While it does have a built in A/B test option, it would take a long time to arrive at statistically significant results without a large spend.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

APRIL 23, 2019

Cheaper and more intuitive technology generally is making life easier for publishers, whether it’s for setting up A/B testing ad frameworks, header bidding or digital marketing funnels for e-commerce. Generally, the longer a user sees an ad the higher the click-through rate. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. A/B testing is one more approach essential for making data-driven decisions.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Lemonads

AUGUST 30, 2020

especially important in the mobile age, as consumers engage with different kinds of content in different ways when they are on the go), driving high click-through-rates ( CTRs ) that will optimize publisher revenue To start with Taboola it’s requested to begin with a budget of $ 300 per month. Optimize ad inventory per session.

CPM 52

CPM CPC Native Advertising CPA 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

MNTN

JANUARY 29, 2025

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Reach : The number of unique viewers exposed to the ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52