Brid.tv

APRIL 3, 2023

However, they can have a major impact on your ad yield. Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. On the other hand, a low floor will allow for your inventory to be sold cheaply. If your ad fill rate is low, your price floor is likely too high.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It is similar to the header bidding that sells display ad units but includes an extra element called a video player because it sells video ad units. So, let’s get started.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Brid.tv

DECEMBER 23, 2022

In-аpp advertising is an app monetization strategy that includes selling ad inventory to brands and advertisers. Whenever a user sees an ad or carries out a certain action (such as clicking on the ad, downloading an app, or making a purchase), the app’s publisher gets paid. Let’s take a look at the most common ones.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Driving traffic directly to your videos can result in more people watching your videos and ads. To do this, optimize for speed and responsiveness.

Viewability 52

Viewability Video Ads Audience A/B Testing 52