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The Impact of Lazy Auctions on Header Bidding: A/B Testing Results

YieldBird

We’ve conducted A/B tests to check its real abilities in terms of improving performance. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered. It works based on the “auction per ad unit” feature. Keep reading to find out the results.

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The Impact of Lazy Auctions on Header Bidding: A/B Testing Results

YieldBird

We’ve conducted A/B tests to check its real abilities in terms of improving performance. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered. It works based on the “auction per ad unit” feature. Keep reading to find out the results.

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How to Optimize Video Header Bidding To Increase Ad Revenue?

Automatad Inc.

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy !

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Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory

Brid.tv

Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions. Track auction performance in real time across your entire header bidding stack. However, the work doesn’t end here.

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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. So, what exactly is the deal with ad refresh? Do not refresh AdSense inventories. Do not implement ad refresh if the user is not active.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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A simple guide to prebid timeouts

YieldBird

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.