InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

The “Blind Buy” was a lower-cost option, familiar to ad network users even today: you don’t know where your ad’s running, but it’s cheap.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Brid.tv

NOVEMBER 22, 2022

One of the biggest advantages of using Smaato is that it also comes with a built-in ad server and an option to increase revenue with Dynamic Demand. Key Features: Partner with dozens of world-class DSPs Variety of non-intrusive ad formats Useful creative production tools Extensive ad analytics suite A/B testing tools.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

NOVEMBER 29, 2022

The platform integrates with all video ad servers , SSPs, and ad networks, and it provides high-quality ad demand from exchanges such as SpotX, Google ADX, and FreeWheel. Muvi’s player is compatible with VAST and VPAID ad tags, and it can serve all types of instream ads. Monetization Overview.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Start.io (Formerly StartApp).

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Digiday

OCTOBER 4, 2022

Best Personalization and A/B Testing Platform Attentive Contobox & The Home Depot Canada Litmus Movable Ink Piano Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. What differentiates the DCO tool from other types of advertising tech is the usage of data and the creation of dynamic ads in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Use the Right Ad Formats AdSense doesn’t just offer display ads. You will also need to take care of ad viewability.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Unclear processes for A/B testing, frequency capping and brand safety. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Monetize More

DECEMBER 29, 2022

Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads. Minimize passbacks: Ads also tend to load more slowly when ad calls are passed from one ad server to another through a system called passbacks.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Lemonads

SEPTEMBER 10, 2020

Taboola Ads Examples Taboola Ad Example #1 Taboola Ad Example #2 Taboola Ad Example #3 Taboola Ad Example #4 Taboola Pros For Advertisers Large Reach and Volume Cost-effective compared to Google and Facebook Successful campaigns run for months or even years Amazing Native Ads we’ve overviewed with their case studies in our section above!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Test and Iterate Ad Creatives A/B test different ad formats, visuals, and messaging to identify what resonates best with your audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52