Digiday

NOVEMBER 17, 2022

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Native Advertising Platform. Best Personalization and A/B Testing Platform. Jellysmack.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles. Unclear processes for A/B testing, frequency capping and brand safety.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

MNTN

JANUARY 29, 2025

Learn More : Ad Network vs Ad Exchange: Whats the Difference ? Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52