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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Lasso – Omnichannel Campaign Measurement for Healthcare. Best Personalization and A/B Testing Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Influencer Marketing Platform. Best Location Data Platform. Near Me Politics. Best Marketing Analytics Platform. Known x JUST Egg. AdTheorent.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Marketing Analytics Platform ActionIQ CX Hub helps global media company to deliver personalized, consistent customer experience across all its brands AppsFlyer Known x JUST Egg Lasso – Omnichannel Campaign Measurement for Healthcare Pecan Piano – Piano Analytics.

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. What differentiates the DCO tool from other types of advertising tech is the usage of data and the creation of dynamic ads in real-time.