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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

End the video with a call to action using overlay text again (if you are creating ads that are longer than the recommended six seconds, you might want to place the call to action in the middle). I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best.

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7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019. 30 Winning Facebook Ads and Why They’re so Effective. How to Run A/B Tests that Actually Increase Conversions. 2) A/B Test Your Ideas. Having said that, you don’t have to test everything.

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How to Target Effectively on LinkedIn

Single Grain

Layering LinkedIn Ad Targeting Options. The most effective approach is to ‘layer’ multiple targeting options for your LinkedIn Ads. I like to use the specialties, and then layer on seniority to increase my odds of targeting the actual decision makers within an organization. Don’t Forget to Retarget.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. What Is A/B SEO Testing?

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How to Get the Most Out of Your Facebook Ads Audit

Single Grain

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

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6 Proven Advertising Strategies for Online Success

Single Grain

This Asana ad effectively uses the ad space to make the message (the text) stand out: Test and Optimize Ad Creatives Ad creatives should be continually A/B tested and optimized to improve their effectiveness and generate better results.

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Meta advertising: what you need to know

illumin

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.