Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Their ads typically aim at building brand awareness.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Does advertising on Reddit makes sense for all brands?

Advertising 69

Advertising Audience A/B Testing Brand Lift 69

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Agency 52

Agency Media Social Advertising Audience 52

AdvertiseMint

SEPTEMBER 5, 2023

It means getting your brand onto people’s radar. Useful tactics in this stage include: Search engine optimization Content marketing PR outreach Social media posts and social advertising These marketing strategies expose new eyeballs to your business and help build your brand. Optimization never ends.

Marketing 52

Marketing Conversion Education Conversion Rate 52