MNTN

AUGUST 31, 2022

Alexa Guttroff joined Advertising Week to talk about Connected TV reporting and how the insights the data-rich platform provides can be carried beyond the TV screen. With this technology, Connected TV can also offer auto-optimizations for an advertiser’s main KPIs, optimizing thousands of times throughout the campaign.

A/B Testing 52

A/B Testing Audience Performance Targeting Advertising 52

MNTN

JUNE 10, 2024

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Today, we’ll discuss the critical steps you need to take for a successful performance marketing strategy. What Is Performance Marketing?

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

NOVEMBER 4, 2022

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? Performance marketing is a form of paid advertising aimed to drive a particular marketing goal or metric.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52