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Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks.
Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks.
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