Martech

NOVEMBER 9, 2022

Unlike other things, such as paid advertising or sales reps, causation can be difficult to prove. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Quantifying data ROI using decision playbooks.

ROI 97

ROI A/B Testing Retail MarTech 97

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

AdvertiseMint

JANUARY 24, 2025

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. This article will delve into essential strategies that can help elevate your YouTube advertising game. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages. Paid advertising is affordable, its returns are virtually instantaneous, and it offers excellent targeting.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Run A/B tests even when your campaign performs well. The same goes for increases.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Before 2020, there were three common methods for creating control groups in digital advertising: 1.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. As a result, your ROI will be higher. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

The Ad Tech Blog

JUNE 24, 2024

This shift has led to an increased reliance on paid advertising to maintain visibility. Challenges in the Advertising-Marketing Industry Low Email Engagement One of the most significant challenges in the Advertising & Marketing industry is low email engagement. How can I improve email deliverability?

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Ad Rants

JUNE 28, 2023

You need to take some time to map out everything from who will host it to how you're going to advertise it. You should also see a revenue bump, as email marketing can produce staggering ROI rates of up to 36:1. Email marketing is a great place to conduct some A/B tests. Get creative and experiment.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

MNTN

JUNE 15, 2022

We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. Watch the replay to learn about everything from A/B testing TV ads, to conversion tracking and cross-device attribution. Summertime, and the Performance is CTV.

A/B Testing 96

A/B Testing ROI Conversion Audience 96

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. So why does long form content work better?

Marketing 112

Marketing A/B Testing SEO Banner 112

Basis

MAY 23, 2024

And given the mounting pressure on CMOs and advertising leaders to show the financial impact of their marketing efforts, the clear and tangible metrics offered by performance marketing hold significant appeal. Brand vs. Performance In today’s digital age, performance marketing has become a dominating force.

ROI 95

ROI Brand Awareness A/B Testing Audience 95

Single Grain

AUGUST 8, 2019

The Ultimate Guide to YouTube Advertising in 2019. Understand How to Measure the ROI of Remarketing Campaigns. If you are about to launch a remarketing campaign and want it to result in high conversion rates, make sure that you have a system in place to track ROI. Try Some A/B Testing. Utilize Dynamic Retargeting.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Martech Series

JUNE 1, 2022

Backed by a rich TikTok API integration, this partnership magnifies the way Open Influence will continue to usher brands across the globe onto the For You Page to create innovative, ROI-driven creator marketing campaigns. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Marketing 88

Marketing A/B Testing ROI Audience 88

Single Grain

JULY 19, 2023

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

Media 73

Media Advertising A/B Testing Education 73

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. But instead of doing that, you want to run just one advertisement instead.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JUNE 26, 2020

Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy. Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. This tool lets advertisers input content such as images, texts, and videos.

ROI 52

ROI Conversion CPC Food 52

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. How a Brand Persona Plays Into Effective ROI. * Dive Deeper: * What Is A/B SEO Testing? * How to Run A/B Tests that Actually Increase Conversions. *

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

DECEMBER 8, 2020

Here is another marketing job advertisement that focuses mostly on strategic and analytical skills: So let’s break down these characteristics into more digestible elements. Success is not guaranteed and a lot of A/B testing is done before a marketer succeeds with achieving a goal. Book My Free Marketing Consultation Right Now

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Advertising on the Display Network means that your ads can appear on more than 2 million websites, videos and apps. 4) Test Your Ads for Success. Get A Free Consultation.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JULY 22, 2019

According to the Performance Marketing Association , “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a sale, lead or click.”. Measuring ROI.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising. This blog post will help you find a good agency for Facebook advertising.

Agency 59

Agency Advertising ROI A/B Testing 59

Banner Flow

APRIL 1, 2022

B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .

Media 52

Media Advertising A/B Testing Conversion 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

Martech Series

JANUARY 6, 2023

So advertising also needs to be smarter and shape itself around viewer preferences in order to match the likes, wants, and needs of the individuals in the audience. That word in italics, individuals , is the key, because mass advertising the broadcast way does not fit well into the CTV universe. Make it Actionable.

Retail 93

Retail A/B Testing Audience ROI 93

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. There are several other options, of course, but these are probably the ones that will be most relevant to your LinkedIn advertising strategy. LinkedIn vs. Facebook Advertising. Plus, Facebook advertising is cheap. Layering LinkedIn Ad Targeting Options.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. They were no longer just for storing basic information; they became tools for advertisers to track user behavior.

Conversion Rate 119

Conversion Rate Cookies A/B Testing MarTech 119

Digiday

NOVEMBER 17, 2022

For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising. Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best Attribution Tool.

A/B Testing 78

A/B Testing Ad Server Native Advertising Data Management Platform 78