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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Get A Free Consultation. 1) Make Sure Your Ads Match Your Landing Page.

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Why You Should A/B Test Your Brand Color

Single Grain

In this blog post, we’ll dive into the topic of brand color and its impact on user engagement and conversions. Work With Us Why Brand Color Matters for Conversions When visitors arrive on your website, the first thing they notice is its visual appearance. Without further ado, let’s get to it.

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

Post-click personalization and conversion technologies have been seriously lagging. Most digital advertisers spend the majority of their time on the pre-click experience (the ad), but they need to optimize the post-click experience (landing pages) as easily as they create ads so they can turn clicks into conversions. Click To Tweet.

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From creative briefs to conversations: The key to better marketing alignment

Martech

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. There is a growing need to complement this approach with more dynamic and conversational approaches. David Ogilvy famously said, “Give me the freedom of a tight brief.”

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A/B Testing Facebook Ads: A Beginner’s Guide

AdvertiseMint

You can unlock the full potential of your Facebook ads with A/B testing. A/B testing for Facebook ads is a strategy that allows you to test the effectiveness of your ads to make data-driven decisions. This article will explore the ins and outs of A/B testing for Facebook ads. Step 6: Set a timeframe.

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How to Design Landing Pages that Convert

Single Grain

How to Use Scarcity on Your Landing Page to Skyrocket Conversions. Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. The more robust Agency and Team plans start at $179 a month and go up from there. Marketer’s Guide to Landing Page Optimization.

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5 ways to optimize your ad campaigns in 2023 by Creatopy

Martech

If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. Using various targeting methods to clearly define an audience likely to purchase your products or services usually boosts engagement and conversion rates. Run A/B tests even when your campaign performs well.