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How illumin can transform advertising agencies and help them thrive

illumin

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

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How to Increase your ROAS with Microsoft Ads

AdvertiseMint

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI.

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Tips for Running Profitable Apple Search Ads

AdvertiseMint

To maximize return on investment (ROI) with Apple Search Ad s, precise keyword targeting and compelling ad copy are essential. Regular monitoring and A/B testing optimize ad performance. Use these tests to refine ad creatives and bidding strategies systematically. Effective ad copy should emphasize unique selling points.

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Expert tips for running profitable amazon sponsored product ads

AdvertiseMint

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness.

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How cognitive biases shape email engagement

Martech

Test multiple biases strategically within a holistic testing framework. This goes beyond simple A/B testing of individual elements and allows you to compare an email message with one set of biases against another email with a different set. ” Reason : Direct focus on results, optimization and achieving better ROI.

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Secrets to high performing YouTube ads

AdvertiseMint

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. Adjust your approach as necessary to improve ROI and achieve your marketing goals.

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Intro to Incrementality Series: Part II

Digital Remedy

Market A/B Testing Pick two similar geographic markets, turn ads on in one market, and leave them off in the other. By leveraging ghost bidding, brands and agencies can minimize bias and gain actionable insights into their campaigns. External Noise : Uncontrollable variables (e.g., Observe and compare behavior in each market.