Martech

NOVEMBER 8, 2024

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. 27:33: How do you address Gen Z as an audience for email marketing? 38:52: How about A/B testing and segmentation? Email marketers are going to have their hands full in 2025. And that’s only the timely stuff.

A/B Testing 122

A/B Testing Marketing Communications MarTech 122

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With Digital Remedy, you can employ a performance approach to social media audience targeting—from look-alike audiences to micro-audience optimization and location targeting that gets you in front of the right people.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 113

A/B Testing eCommerce Fashion Conversion 113

Ad Monsters

APRIL 15, 2025

We run A/B tests for new product features to ensure theyre effective before scaling. Weve also built internal tools, including a custom A/B testing system, and use platforms like Prebid for analytics. In the US, weve also ramped up our newsletter strategy, helping us build deeper relationships with high-value audiences.

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A/B Testing Cookies Ad Tech Conversion 101

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. This allows for targeted marketing strategies that resonate with specific groups.

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A/B Testing Marketing Conversion Rate ROI 118

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 104

A/B Testing Marketing SEO Education 104

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness.

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

AUGUST 5, 2024

Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. A/B test subject lines and content to see what resonates best with your audience.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. These approaches strengthen the relationship between your brand and your audience. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

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A/B Testing Pop-Up Click Through Rate Conversion 119

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. Non-legacy platforms allow marketers to use their customer data to filter and segment their audience from within a journey builder.

MarTech 99

MarTech A/B Testing Marketing Audience 99

AdvertiseMint

JANUARY 16, 2025

Employ A/B testing and integrate Google Analytics for comprehensive insights. Monitoring engagement metrics such as likes, comments, and shares also helps gauge audience interaction and interest. Additionally, A/B testing is a powerful technique to optimize ad creatives and targeting strategies.

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A/B Testing Advertising Click Through Rate CPA 52

Martech

FEBRUARY 11, 2025

Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. Test multiple biases strategically within a holistic testing framework. Keep the focus on adding value as you guide and encourage engagement.

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

AdvertiseMint

DECEMBER 29, 2024

Key Takeaways Leverage Bing’s advanced demographic and behavioral targeting to reach high-intent audiences. Use A/B testing and Bing feature integrations to refine strategies and enhance performance. These options allow advertisers to reach specific segments of high-intent audiences more effectively.

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A/B Testing ROI Conversion Audience 52

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. You can shuffle this around to better suit your brand and target audience, just as long as you maintain a knock-out one-two combo. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience.

Marketing 110

Marketing Pop-Up A/B Testing ROI 110

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. This phase culminates in selecting the best model and its configuration for full-scale training.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so.

A/B Testing 66

A/B Testing Pop-Up Conversion Rate Retail 66

Martech

APRIL 9, 2025

Brand fit is about alignment not just in aesthetics or audience size, but in deeper brand values and personality traits. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Use A/B testing, trackable links and promo codes to evaluate effectiveness.

Fashion 89

Fashion A/B Testing Audience Marketing 89

AdvertiseMint

JANUARY 2, 2025

Coupled with targeted ads, this strategy can significantly boost the visibility of your products to the appropriate audience, driving more qualified traffic to your listings. A/B Testing and Strategic Adjustments Implementing A/B testing allows you to determine which ad elements are performing best.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Timing: Send messages when the audience is most likely to engage, considering time zones and industry-specific events.

Conversion Rate 111

Conversion Rate Click Through Rate A/B Testing Conversion 111

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. This has enabled them to maximize the results of their user acquisition, creative testing, and monetization activities.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

APRIL 3, 2025

While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 106

Conversion ROI Brand Awareness Click Through Rate 106

AdvertiseMint

JANUARY 24, 2025

By defining your target audience , crafting compelling narratives, and using high-quality visuals and sound, you can create ads that truly engage. Identify and define your target audience using demographic and behavioral data. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Martech

APRIL 16, 2025

Marketers must still provide strategy, creativity and an understanding of audience psychology. The marketers in this session found success by running A/B tests comparing AI-optimized campaigns to traditional ones and quantifying improvements in conversions or ROAS and time/cost savings.

MarTech 94

MarTech A/B Testing Retail ROI 94

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results.

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127

Single Grain

JULY 19, 2023

In this blog post, we’ll explore the importance of experimentation, discuss the benefits of A/B testing, and reveal our choice for that ultimate digital marketing tool. A/B Testing When it comes to experimentation, there’s one technique that is foundational to any digital marketer’s bag of tricks: A/B testing.

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A/B Testing Marketing Conversion Conversion Rate 97

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Ad Rants

AUGUST 18, 2022

Do A/B testing to find out the email variation that leads to greater conversions. Use the tool to understand your target audience to build a better site that offers a better customer journey. You can create free e-books that you can give to your clients if they submit their emails. Use Creative CTAs. Optimize Page Design.

SEO 254

SEO Conversion Conversion Rate A/B Testing 254

Martech Series

NOVEMBER 23, 2022

Every personalization is A/B tested automatically to convey the efficacy of personalized content to each segment of customers. Some of the worthwhile features of the tool include funnel analysis, audience analysis, web traffic reporting, reporting, progress tracking, and so on. Demandbase. The tools also deliver form enrichment.

A/B Testing 113

A/B Testing eCommerce Audience MarTech 113

The Ad Tech Blog

JUNE 18, 2024

Using tools like A/B testing and consumer feedback can help advertisers find the sweet spot for ad frequency. This ensures that ads are effective without overwhelming the audience. Without a deep understanding of the target audience, it is difficult to tailor ad frequency and content effectively.

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A/B Testing Conversion Rate Machine Learning Click Through Rate 130

MNTN

AUGUST 17, 2022

A true marketer is always testing. To make the most of an ad budget, these constant tests help to eke out every possible conversion or site visit. The insights CTV data, such as A/B testing results, provides can help you hack your overall ad strategy. Combine creative insights with audience intel to make a bigger impact.

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A/B Testing Audience Conversion Advertising 98

Martech

JUNE 18, 2024

Test variations: Employ A/B testing to find what works best. This demonstrates your product in action and inspires your audience. This maintains visual clarity while ensuring the images load quickly on all devices, which is crucial for keeping your audience engaged and not bouncing off due to slow loading times.

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A/B Testing Communications Audience Conversion 115

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. If you’re using it in any way beyond GA, it will affect your strategy.

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A/B Testing Conversion Rate Conversion MarTech 103

Martech

MARCH 11, 2025

Test it with your prospect list and web personalization tools. Adapting your content strategy based on actual results is a powerful way to listen to your audience. The pitfalls of unbridled discovery Getting too far ahead of stakeholder audiences can be risky. I say this confidently because it’s a customer-first approach.

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A/B Testing Conversion MarTech Audience 97

Basis

JANUARY 23, 2024

After all, attention matters for memorability: If audiences can’t remember what they’re seeing from an advertising standpoint, it’s going to be difficult for them to remember the messages being served to them and the brands and advertisers connected to those messages. For digital advertisers, then, seeking and capturing attention is critical.

Audience 95

Audience Impressions A/B Testing Pop-Up 95

Single Grain

APRIL 8, 2025

To truly connect with your audience, your ads need to be tailored to each individualwhile still being scalable. Data-Driven Segmentation: Use robust insights to pinpoint your target audience. Understand Your Audience Deeply Start by gathering data from LinkedIn analytics and your internal CRM.

A/B Testing 52

A/B Testing Conversion Rate Audience Conversion 52

Digiday

AUGUST 27, 2024

By integrating Experian’s cross-device graph, MiQ expanded its audience reach and improved targeting accuracy, gaining a nomination for Best Cookieless Identification Technology. The partnership led to a 51% increase in seed audience reach and a 64% boost in universal ID targeting, with Experian’s solution matching 6.5

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A/B Testing Click Through Rate Cookies Communications 96

Ad Rants

NOVEMBER 7, 2022

Clear, concise copy is key for driving conversions and highlighting relevance to your target audience. Don't direct your audience to a generic website page. Try A/B Testing. A/B testing allows you to compare and contrast your advertising copy and imagery to see what's more effective. Highlight the Value.

Conversion 130

Conversion A/B Testing Audience Advertising 130