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Email marketers discuss the role of AI, iOS and the state of their channel

Martech

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. 27:33: How do you address Gen Z as an audience for email marketing? 28:58: How do you avoid over-communicating with customers with email and push channels? 38:52: How about A/B testing and segmentation?

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What is the R programming language, and how is it used in marketing?

Martech

Effective visualization aids in decision-making and communicating findings to stakeholders. Open source community: Being open-source, R has a large community that contributes to its development, providing access to numerous packages and resources that can enhance marketing analytics capabilities.

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. Part of being an expert communicator is being an expert listener. Processing.

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AI can find your ideal customers, but only humans can build real relationships

Martech

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Timing: Send messages when the audience is most likely to engage, considering time zones and industry-specific events.

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CDP and customer experience: Best of the MarTechBot

Martech

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness.

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The science behind high-performing calls to action

Martech

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. Phrases like Get started suggest progress and ease.

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Why syncing email and SMS is critical to marketing success

Martech

This helps further segment your audience and understand how each customer uses both platforms. You can shuffle this around to better suit your brand and target audience, just as long as you maintain a knock-out one-two combo. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience.

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