Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups.

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Digiday

NOVEMBER 17, 2022

As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality is a form of A/B testing that measures the true impact of CTV compared to the results advertisers would have achieved without CTV.

A/B Testing 68

A/B Testing Conversion Audience Control Group 68

Martech

MARCH 30, 2022

Testing without statistical significance. If your testing results are statistically significant, it means that the differences between testing groups (the control group, which was unchanged, and the group that received a variable, such as a different call to action or subject line) didn’t happen because of chance, error or uncounted events.

Conversion 104

Conversion A/B Testing Control Group Marketing 104

MNTN

FEBRUARY 6, 2024

Marketing strategies often involve loads of experimentation and iteration until you find the most effective way to convince your target audience you’re their best bet. Test and Validate Don’t just pick a model and stick with it forever. Why Is Marketing Attribution Important?

Marketing 52

Marketing Conversion A/B Testing Control Group 52