The Ad Tech Blog

JUNE 24, 2024

For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically. By adhering to these practices, you can improve your chances of reaching your audience’s inbox. These changes can significantly impact the visibility of your posts.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech Series

NOVEMBER 25, 2022

B2B companies must know what their target audience is searching for online. To find specific answers to these questions, here is what you can do: Start participating in a persona workshop where you can determine your primary target audience, their goals, their likes and dislikes, and what matters to them most. A/B Testing if required.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. A/B testing. The North Face takes on this principle by stocking inventory that is based on their local audience. Card sorting. Eye tracking. Click stream.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Keep in mind that this may lead to a reduced audience reach. There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

SEPTEMBER 10, 2019

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. 7) Understand Your Target Audience (and Buyer Persona). Another option is to pay an influencer to promote your content to his/her audience.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Neil admits that at his company there’s room for improvement in their A/B testing on YouTube, regular interaction with followers, and willingness to share more personal content for engagement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Spoton Digital Media

FEBRUARY 20, 2023

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

Marketing 97

Marketing A/B Testing Click Through Rate Audience 97

Brid.tv

OCTOBER 24, 2022

Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns. Knowing which videos users engage with the most can help publishers understand what their audience wants to watch and plan future campaigns. It Allows Them to Make Data-Driven Decisions.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. As programmatic brand advertising has grown so has the complexity for marketers.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

JULY 1, 2024

These tags should be related to the theme of the content, any specific topics it hits on, the intent level of the piece (education, attraction, product, etc.) If you have the luxury of many users engaged with your campaign, you can also A/B test touchpoints based on different documented hypotheses for your nurturing paths.

Conversion 119

Conversion A/B Testing Education Marketing 119

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Algorithms can describe product offerings in various ways depending on the audience. A/B testing.

Marketing 128

Marketing A/B Testing Machine Learning Finance 128

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. The success of your email marketing campaign relies heavily on creating compelling content that resonates with your audience. When subscribers eagerly anticipate your emails, they are more likely to open them.

Marketing 97

Marketing A/B Testing Audience GDPR 97

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. It aims to provide solutions for an audience to gain their attention and loyalty. So, optimize for mobile devices to connect with audiences wherever they go. Content builds awareness and trust for brands. Source: custify.com #14.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

MARCH 3, 2023

Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

OCTOBER 17, 2024

A Harvard Graduate School of Education study found 21% of adults in the U.S. Amplitude’s Web Experimentation lets product managers, marketers, and growth leaders to A/B test and personalize web experiences. feel lonely and have a sense of disconnection from friends, family, and/or the world.

MarTech 78

MarTech A/B Testing Conversion Education 78

Martech

JULY 28, 2021

We used more A/B testing to figure out how to respond best to customers.”. It’s about keeping the focus around values and beliefs, and understanding your audience is really critical more so now than in the past,” Rowley said. “We Who is the audience that Panasonic is trying to reach?

Food 119

Food A/B Testing Conversion Electronics 119

InMobi

MAY 16, 2017

A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing. It’s time to think beyond Facebook and Google. The quality and scale of users from Facebook and Google are strong, but extremely expensive.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. Identifying Target Audience Knowing your audience is key. Let’s explore these components further. Where do you find the necessary data?

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions.

A/B Testing 79

A/B Testing Finance Audience Education 79

Single Grain

JUNE 8, 2021

For non-subscription businesses where selling is not conducted online, the objective is to support sales communications – that is, to educate and create an awareness of the services/products from an informational perspective. Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education.

Conversion Rate 140

Conversion Rate Communications SEO Conversion 140

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. 2) Know Your Audience: Rebuild Strategic Themes and Segment Audiences. Get A Free Consultation.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

AUGUST 18, 2020

Step 2: Click on the “Audience” tab on the left-hand side. Partner with established brands: Collaborating with non-competing established brands could help you build trust with your target audience and offer wider exposure to your SaaS product. You can check the number of unique visitors in your Google Analytics.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Martech

SEPTEMBER 18, 2024

Focus on clarity and usability to help your audience achieve their goals. Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Develop a diverse range of content (e.g.,

Conversion Rate 75

Conversion Rate Conversion Click Through Rate A/B Testing 75

Single Grain

JULY 19, 2023

Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. LinkedIn has over 774 million user s worldwide, making it the perfect outlet for B2B businesses attracting a global audience. Instead of trendy dancing videos, more viewers demand educational clips.

Media 73

Media Advertising A/B Testing Education 73

Spoton Digital Media

JULY 24, 2023

At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Select advertising channels and social media platforms your audience uses most, and go there. What digital platforms do they use?

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

AdvertiseMint

AUGUST 22, 2023

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Find industry influencers in your niche with engaged audiences. Their products get exposed to new yet relevant audiences. Go beyond product pitches.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Single Grain

AUGUST 2, 2023

It takes knowing your audience and presenting them with ad content that they’ll enjoy and ultimately engage with. In this post, we’ll go over the five top YouTube ad best practices that can help you optimize your YouTube ads and increase audience engagement. The key is to make it impossible for your audience to look away.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. Probabilistic Universal IDs They utilize statistical algorithms and patterns to make educated predictions about user identities. LET’S GET IN TOUCH!

A/B Testing 52

A/B Testing Cookies Audience Education 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. Probabilistic Universal IDs They utilize statistical algorithms and patterns to make educated predictions about user identities. LET’S GET IN TOUCH!

A/B Testing 52

A/B Testing Cookies Audience Education 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Spoton Digital Media

FEBRUARY 20, 2023

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

Marketing 52

Marketing A/B Testing Click Through Rate Audience 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Audience Segmentation Harness programmatic’s sophisticated targeting features to categorize your audience by demographics, interests, and behavior.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

NOVEMBER 30, 2023

With billions of active users, YouTube is one of the most powerful platforms to promote your brand, attract and engage an audience, and establish yourself as an influencer. Your potential audience might never discover your content, and your hard work could go unnoticed. Audience-Centric Approach Knowing your audience is paramount.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Automatad Inc.

MAY 8, 2024

No more endless A/B testing or manual ad tweaking. Here’s where we need to be mindful: Overdoing specificity: Sure, laser-focusing on a niche audience sounds great, but excessive targeting can backfire. While super specific, the tiny audience might not be enough to overcome banner blindness.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

MNTN

DECEMBER 17, 2024

Enhanced Customer Segmentation Sales funnel automation makes it easy to segment your audience based on their behavior and interests. Creating one consists of these eight easy steps: Step 1: Identify Your Ideal Audience Ask yourself the following questions: Who are your ideal customers? So, how do you build an automated sales funnel?

Marketing 52

Marketing Conversion Rate A/B Testing Conversion 52

Single Grain

APRIL 3, 2020

Industry (Healthcare, Education, etc.). Once you have a few testimonials, find out where your target audience hangs out and give free advice every single day. In addition to forums like Quora, consider participating in Facebook groups, going to live events and hanging out at other hubs with your target audience.

Agency 107

Agency Marketing SEO Brand Awareness 107