The Ad Tech Blog

JUNE 24, 2024

For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically. By adhering to these practices, you can improve your chances of reaching your audience’s inbox. These changes can significantly impact the visibility of your posts.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

illumin

JANUARY 2, 2025

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

FEBRUARY 21, 2023

“It’s point & click easy, so we like saving busy publishers’ time, but the conversion increase for paywalls, adblock recovery, email capture and more is where the AI magic really shines for CROs, adops, audience, and revenue owners.” As good as GPT is, there’s no substitute for testing and analyzing the data.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

Conversion 115

Conversion A/B Testing Machine Learning Conversion Rate 115

Martech

MAY 24, 2024

The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. B2C marketers are often A/B testing different strategies to optimize campaigns. Here are the areas where B2B and B2C marketing automation differ the most. Data segmentation.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. A/B testing. The North Face takes on this principle by stocking inventory that is based on their local audience. Card sorting. Eye tracking. Click stream.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Martech

JANUARY 31, 2023

Conversion optimization platform functionality typically includes: A/B and multivariate testing. Tools to manage testing programs and “roll out” successful experiments. Personalization, often enhanced with AI and machine learning. Managing testing programs and deploying experiments that are successful.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Martech

JULY 21, 2022

If you’re going to make every ad dollar count, you need to test your messaging before launch, optimize your creative throughout and constantly optimize your website and landing pages toward conversions throughout the entire lifecycle of each campaign. This is why it is paramount to look at both quantitative (e.g. Final thoughts.

Machine Learning 119

Machine Learning Conversion A/B Testing Audience 119

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. How Machine Learning Is Transforming Content Marketing.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. Common capabilities are: A/B Testing, or more advanced A/B/.N image or call to action); and Optimizations based on test results. This is a scenario that most personalization vendors support.

A/B Testing 109

A/B Testing Machine Learning MarTech Communications 109

Single Grain

SEPTEMBER 8, 2023

This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Better Integration with Google Ads : GA4 provides tighter integration with Google Ads , allowing marketers to build audiences and hone their advertising strategy based on richer data sets.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. A marketer can know their target audience, but how do you reach them and empower them? Have the data side do an A/B test — and bring the creative in to sit at the table. Digital marketing runs on numbers.

A/B Testing 119

A/B Testing Machine Learning GDPR Agency 119

Digiday

APRIL 18, 2023

“This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. “We decided to give it the name of Protected Audience API.”

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Martech Series

AUGUST 30, 2022

Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generator tool. The platform leverages multiple databases and analytics from $250 million in actual advertising spots to generate text guaranteed to resonate with both specific use cases and audiences.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.

A/B Testing 113

A/B Testing Machine Learning Cookies Electronics 113

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Monetize More

JUNE 29, 2023

This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement. By leveraging big data and AI-driven insights, we can create content that resonates with their target audiences. Furthermore, AI excels in optimizing ad campaigns for maximum performance.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Basis

JULY 18, 2024

This need for adaptability is particularly evident today, as rapid technological innovation (we’re looking at you, generative AI ) coupled with shifts in which generations hold the most purchasing power are forcing advertising teams to rethink how they connect with target audiences.

Advertising 105

Advertising Audience A/B Testing Machine Learning 105

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Use case tagging.

Audience 113

Audience A/B Testing Machine Learning MarTech 113

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. As programmatic brand advertising has grown so has the complexity for marketers.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Single Grain

JANUARY 31, 2020

With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience.

Media 127

Media Marketing Machine Learning SEO 127

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Algorithms can describe product offerings in various ways depending on the audience. A/B testing.

Marketing 117

Marketing A/B Testing Machine Learning Finance 117

Martech

OCTOBER 30, 2023

Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. They created specific segments and personas for the D2C and B2B channels and devised an intense A/B testing process. The result? Here’s how: Step 1: Strategize. Step 2: Build foundations.

Conversion Rate 119

Conversion Rate Cookies A/B Testing MarTech 119

Martech

NOVEMBER 16, 2022

Our analytics tools are evolving quickly and many now leverage machine learning to provide us with actionable insights and recommendations. In her case, it gave her some great material for A/B tests. These tools will ultimately ensure that we do not fall into a habit of spamming prospects just because it is easy to do so.

Machine Learning 126

Machine Learning Communications SEO A/B Testing 126

illumin

MAY 22, 2024

Algorithms and machine learning Meta ads also utilize advanced algorithms and machine learning to analyze and interpret collected data. By leveraging its extensive data, Meta aims to connect advertisers with their desired target audience and reach potential customers more effectively.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Basis

AUGUST 30, 2022

That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Not only that— 41% of viewers feel that TV ads are an important part of the TV watching experience, so stakes are high for brands looking to connect with audiences. Reaching the Right Audience.

Advertising 88

Advertising Viewability Brand Awareness A/B Testing 88

Martech

MAY 22, 2024

Social media: Engaging through timed posts and responses Social media thrives on immediacy and relevance, making timing and automation your allies in engaging effectively with your audience. Beyond posting, engaging with your audience is crucial. These ads should feature engaging visuals and direct calls to action.

A/B Testing 71

A/B Testing Retargeting Machine Learning Conversion Rate 71

Single Grain

AUGUST 16, 2023

1) Craft Unforgettable Offers Imagine a situation where a member of your audience discovers a deal that appears too good to be true. 2) A/B Test: Learning from Failure, Forging Success Accepting your failures is a crucial component of progress in the trade of digital marketing. The outcome?

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

MobileAds

DECEMBER 5, 2020

DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. Just like DCO, the programmatic creative helps the advertisers to continually refine the ads to deliver the right messages to the most appropriate audience on suitable devices. Weather.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Single Grain

FEBRUARY 19, 2024

6 Common CRO Questions Answered Whether you’re looking to improve your website’s performance, increase sales or simply understand your audience better, I hope this quick post will help you understand the importance of CRO for your website’s success!

Conversion Rate 52

Conversion Rate Conversion A/B Testing GDPR 52

Flashtalking by Mediaocean

AUGUST 17, 2022

We are excited by the opportunity to join forces with Mediaocean to bring these capabilities to a larger audience of global brands and agencies.” About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

A/B Testing 52

A/B Testing Machine Learning Entertainment Video Ads 52

Single Grain

JULY 28, 2020

However, the service does offer more advanced features, like automation, A/B testing, etc., Now, it bears mentioning that the free version of MailerLite only allows for lists of up to 1,000 subscribers and doesn’t provide access to some of its more advanced features like automation and A/B testing. 3) ActiveCampaign.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. This automated process uses technology like software algorithms and predictive analytics to target high-value audiences across channels online. How do you do this? By focusing on organic traffic, of course!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

OCTOBER 15, 2018

From A/B testing to the popularity of “Agile Marketing,” marketing and marketing tools have evolved to new levels of sophistication and speed. Advanced machine learning capabilities ensure greater survey accuracy and more powerful deep insights. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52