A/B Testing Audience Machine Learning Retail 
Martech
MAY 24, 2024
If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved.
Martech
JUNE 26, 2024
Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.
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Monetize More
JUNE 6, 2023
A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases.
AdvertiseMint
NOVEMBER 21, 2023
AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?
Martech Series
JUNE 16, 2022
Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. As programmatic brand advertising has grown so has the complexity for marketers.
Digiday
OCTOBER 4, 2022
Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.
Monetize More
MAY 8, 2023
Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.
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