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A/B Testing For B2B Marketers

Martech Series

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing is used primarily for landing page design and ads. It helps in optimizing website usability.

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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. ” Testing set-up The control is the email the client had been sending, with no copy personalized to reflect any of the four shopping motivations mentioned in the hypothesis. Processing.

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Kameleoon Offers the Most Advanced Google Analytics 4 Integration for A/B Testing Today

Martech Series

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. Target users in Kameleoon based on their likelihood to purchase or churn using GA4’s predictive audiences.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Implementing personalization features that tailor the experience to different audience segments.

MarTech 88
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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Email marketers discuss the role of AI, iOS and the state of their channel

Martech

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. Processing.