A/B Testing, Audience and Pharmaceuticals

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A/B Testing

Audience

Pharmaceuticals

Everything You Need to Know About Programmatic In-Housing

Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Quickly validating hypotheses through on-the-fly multi-variate A/B testing. Monitoring for brand safety.

Agency

Agency Media Demand Side Platform A/B Testing

Everything You Need to Know About Programmatic In-Housing

Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The hybrid option alleviates that pressure and empowers brands to take whatever baby steps they want.

Agency

Agency Media Finance Demand Side Platform

AdTech Trends

Everything You Need to Know About Programmatic In-Housing

Everything You Need to Know About Programmatic In-Housing

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