B2C marketing automation: The tools, tactics and prerequisites for success
Martech
MAY 24, 2024
High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. B2C marketers are often A/B testing different strategies to optimize campaigns. Dig deeper: What is B2C marketing? Marketers shouldn’t assume they know what works from the start.
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