Martech
OCTOBER 9, 2023
You also can use GenAI in your A/B testing. But using it every time, especially on routine campaigns, can lead to the email equivalent of “banner blindness,” when website viewers got so used to banner ads that they learned to ignore them. If you can help them achieve their needs, they in turn will help you. Get MarTech!
Martech
NOVEMBER 10, 2023
This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.
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Martech Series
OCTOBER 25, 2022
Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”
Digital Turbine
OCTOBER 5, 2023
A/B testing is a proven strategy for improving user experiences. In DT Offer Wall, the A/B Testing Tool is now available to all publishers to run tests on any customizable aspect of Offer Wall to identify what drives the best results. Read them carefully to determine the winning variant.
Single Grain
JUNE 28, 2019
A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? But the point is: they wouldn’t have known unless they tested.
Automatad Inc.
MAY 8, 2024
Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?
Single Grain
JUNE 20, 2019
class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. A/B Test Your Landing Page. Get A Free Consultation.
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