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In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness. When choosing ad formats, Mintegral recommends developers to opt for the “Banner + Interactive Video” combination. Final note for the readers!
Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. On the other hand, rewarded video ads have great completion rates, but they might not convert very well, as users often only care about the reward, rather than the ad itself. Mobile Ad Formats. Header Bidding Support. Marketplace.
Employ A/Btesting, heatmaps, and user feedback to refine site performance. Ensure mobile-friendliness with tools like Google Mobile-Friendly Test. Improve open and click rates with catchy subject lines, compelling calls to action, and valuable content. Likewise, adapt your site for mobile users using AMP.
Make sure they support all the mobile ad formats you need, that they have high ad fillrates , offer satisfactory CPMs, and so on. For example, an interstitial ad that shows up in the middle of a game level or while the user is filling out a contact form is bound to put off users. In-App Ad Formats.
With A/Btesting, you can find the ideal ad count per page of your site, and that ideal count should not affect the content of your page and lift the user experience, too. Almost all banner ad sizes should be below 150 kb to load fast. Following these ad standards reduces the ad latency and improves the ad experience.
These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!
Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.
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