Smart-Hub

JUNE 17, 2024

For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners. If the selected mobile DSP supports A/B testing, it would be helpful to test different messages and formats to identify the most effective approach. respectively.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Single Grain

APRIL 25, 2022

Advanced campaign consultation, including geo-targeting and day-parting. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. A/B testing for landing pages , ad copy, bid strategies, etc. Audience targeting and refinement. Performing A/B testing to improve ROI.

Agency 52

Agency Marketing A/B Testing ROI 52

Lemonads

SEPTEMBER 10, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 29, 2022

month) — Everything in Essential + outstream ads, ad scheduling, Prebid with analytics, SpotX integration, ad geo-targeting, advanced encoding, adaptive HLS streaming, AI content matching, full player customization, player analytics, and more. Another handy format is companion ads — synchronized instream and banner ads.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52