Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

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A/B Testing eCommerce Banner MarTech 134

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B Testing eCommerce Fashion Conversion 112

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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Martech

DECEMBER 12, 2022

For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. When allocating money, always set aside a sum for A/B testing, as it can help you greatly improve your campaign’s performance.

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A/B Testing Conversion Audience ROI 106

Martech

APRIL 26, 2023

Pop-ups now included and tracked in Campaign Tools Using pop-ups to direct users to HubSpot website pages or external pages is an effective way to direct them to landing pages, meeting links and more using banners or popups containing pop-up CTAs (beta). Get MarTech! In your inbox. Business email address Subscribe Processing.

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Pop-Up A/B Testing Banner MarTech 101

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech!

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Conversion Rate Cookies A/B Testing MarTech 119

Martech Series

OCTOBER 11, 2022

Contextual Personalization in Banners and Popups (also referred to as Weblayers) : ensures marketers can build every web campaign with the customer at the center. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

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