Remove A/B Testing Remove Brand Awareness Remove SEO
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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. The limitations of traditional marketing methods are glaring in university marketing.

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How to Write a Strong SEO Title Tag (with Formulas & Templates!)

Single Grain

A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ).

SEO 145
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness.

SEO 117
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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Is it brand awareness? A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. That way you don't lose any SEO juice on the original URL.

Marketing 112
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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

You need to make a direct impact on revenue, not just brand awareness. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. 17 Best Free SEO Tools to Improve Your Ranking.

Marketing 134
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How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

70% of survey respondents said that SEO is better than PPC for generating sales. Getting more traffic to your site through social shares or SEO. Improving the overall SEO of your site with a UX review , optimized content, improved CTAs, backlinks, etc. Building brand awareness. A/B testing is a huge help here.

SEO 105
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Using LinkedIn Account-Based Marketing for Maximum Reach

Single Grain

Personalized videos : LinkedIn videos increase brand awareness by 50%. Test and iterate : Continuously test different ad formats, messages, and content types to identify what works best. LinkedIn Ads allows marketers to conduct A/B testing by rotating two ad types and optimizing for performance.