Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? If you’re unsure, set up a new campaign that implements one of the changes to A/B test the effectiveness.

Conversion 98

Conversion ROI Brand Awareness Click Through Rate 98

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. Those numbers also vary by country. Chances are you won't.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

AUGUST 27, 2019

You can congratulate your prospects on a great quarter, press coverage, new product or feature release, raising financing and more – depending on what feels appropriate. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 9 ) Test Your Subject Lines. 3) “Congrats on [specific result]!”.

Banner 103

Banner ROI Audience Conversion 103

Single Grain

JANUARY 18, 2024

Improving Click-Through Rate Taking action to increase the click-through rate of your YouTube videos is important because it directly influences how often your videos are recommended and viewed on the platform. This can deepen the viewer’s engagement with the content.

Audience 52

Audience Click Through Rate Clickbait Impressions 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

Use A/B testing to find the most cost-effective strategies for each search engine and adjust your investment accordingly. This might include organic traffic, keyword rankings, click-through rates , and conversion metrics across different platforms. As alternative search engines innovate (e.g.,

Marketing 52

Marketing SEO Non-Profit Fashion 52