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While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/Btesting. The Importance of A/BTesting in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?
However, once a product is manufactured, there’s little room for change. You can measure which ones work best by using these metrics: Click-throughrate (CTR) CTR is the number of people who click on something after seeing it divided by the total number of people who saw it. of people click the ad.
The display prospecting campaign served to approximately 5 million people, achieving a click-throughrate of 1.79%, which is well above the industry average of 0.1%. The “Love, Rochester” concept was A/Btested against a more traditional theme across Google’s display ad network and proved to be more successful.
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